Web banner design is the idea about creating the most appealing and “clickable” banner ads possible. Web banner ads are advertisement images embedded on web to showcase a product or brand and link it to the advertisement’s website. The most common web sizes are:
- 250 x 250 – Square
- 200 x 200 – Small Square
- 468 x 60 – Banner
- 728 x 90 – Leaderboard
- 300 x 250 – Inline Rectangle
- 336 x 280 – Large Rectangle
- 120 x 600 – Skyscraper
- 160 x 600 – Wide Skyscraper
- 300 x 600 – Half-Page Ad
- 970 x 90 – Large Leaderboard
It is important to take into consideration goals and themes, simplicity, call-to-action, value proposition, optimization before launching your campaign. Building a cohesive theme with a consistent goal is important for a digital campaign’s success. From colors, fonts, and a main image, it should create a uniform look and feel to reinforce recognition and a brand identity. Keep it simple by considering the amount of information to include and keep it concise but to the point and catchy. A proper and clear call to action or CTA by telling the users what to do such as signing up or registering or learning more about the product. Make sure to provide value and give incentives. To get clicks, something of value should be rewarded for the user when they go to the next step but make it as easy as possible for the user so that when they end up on the landing page, it informs them about the thing they were interested about. Once the ads are ready and include a great goal and theme, simple copy, call to action, and something of value for the user, then the campaign can be launched. After it has ran, it is important to look at results, leverage your experience and digital expertise, and then keep learning for the next campaign.
For web banners, mobile apps, websites, and more, interactive designers are the types of designers that do these works specifically. Interactive designers are the people that are on the design, development, creative, or marketing teams that help form and create a design strategy, identify key interactions of the product, create prototypes to test concepts, and stay current of trends that will impact the users. Interactive designers can make anywhere from $47k-$120k per year.
I do think that I would be able to do this job because I can listen to the consumer and the client to try and create a good ideal design with the key elements needed to have a good design for the specific design being asked of me.
Source 1 Source 2 Source 3 Photo by Scott Graham on Unsplash
Emily Ramirez 