Animated Web Ad Banners stand out much more than the average static content, as moving content tends to grab attention much better and easier. Animated banners can stand out and be unique, which can lead to longer engagement and watch time, much like TV commercials almost. Even small viewing times at about 1-2 seconds leads to a much higher brand recognition ratio as opposed to 0-1 seconds.
Job positions related to an Animation degree would be animator, concept artist, games developer, graphic designer, illustrator, VFX artist, and web designer.
- The first banner is a car share advertisement, and the way it grabs the user’s attention is by starting off with simple animations, starting off with a bicycle moving down a street, then to a person doing yoga, which then leads to a car moving across the screen, then showing that users can get a free trial for 30 driving minutes. It’s a bit simplistic which is what many people want, as they want to just want to glare at a simple advertisement, so they don’t have to engage too much with it. Another reason that simplistic advertisements is with user performance. Advertisements that are too showy and flashy can lead to some performance issues with slower machines, so people will just scroll by it quick or avoid it altogether. Overall, it’s a good advertisement which can appeal to many people with its simplicity.
- The next banner is a G Suite banner, which shows how you can work on documents online or offline. The problem with the banner is that it’s a bit too long and takes too long to get to the point as well. The banner is about 10 seconds long which is very long for a banner, as most are anywhere from 2-5 seconds. It’s an animation saying how you can “make it when you’re online”, then it disconnects and says, “make it when you’re offline”, which just shows the flexibility on how G suite works. It’s fairly simplistic but it’s a bit too long and it would be nice if it was shorter.
- Another banner is a banner for a Disney cruise line, which is well done as it shows some small snippets of what you’d see on the cruise, which would attract many viewers as they would be interested to go onto the cruise and experience those times. It’s simple and gets to the point quickly, which can grab view attention quickly, as soon after saying “Set sail for sun drenched lands on Disney Cruise Line” then nearly immediately going through a small slideshow of scenery you might pass by in and see near the cruise ship.
- This next banner is a banner from utility company E.ON and they go through a small slide show telling you all the things their technologies can do. It first starts with lowering your energy costs, then going on to tell you that you don’t have to worry too much about how much energy you spend in the background with their “smart systems”. Again, like the others, it’s quick and simple, the two things that make a banner, a good banner.
- The last banner is a short banner which is an advertisement for a (now outdated) soccer game. It starts off with showing you a small animation of a stadium, then going on to tell you what teams will be playing along with the location, date, and time. It lets soccer fans know what’s coming up through an advertisement which is where ad tracking data comes in use, as ads like these show up more commonly on a soccer fans system, as opposed to a football or basketball fan. It’s smooth and well-made especially with a nice loop at the end, making the end seamless.
Source 1 Featured Photo by Carlos Muza on Unsplash
Emily Ramirez 